Convert visitors to customers

In order to make new visitors stay on your website for more than a few seconds to encourage potential clients to return your website must have something interesting to portray and understand the requirements of your target audience.

• Use simple sentence structures
• Each paragraph should include one key idea
• Use headings wisely, users rarely read web pages word by word
• Use bulleted or numerical lists
• Bear in mind that the user may have entered your site from any page, so make every page independent and clarify its specific
• Put the most important information near the top of your pages, some users don't like to scroll down too much.
• Use present or present perfect tense.
• Search engines look for good, relevant content, the text on your home page is probably the most important.
• Words or phrases in bold or italics can help readers find what they want.

Keep Content Up to Date

• Create a Latest News section on your website
• Update your website blog frequently
• Give away free products or services
• Keep your product catalogue up to date
• Use competitions and quizzes
• Encourage comments on your products and services
• Add your latest events
• Show your latest videos
• Display your location with interactive maps
• Use survey and polls to determine customer preference.

Organize your Website

Choose a website that has a content management database that allows you to:

• Update your website easily
• Hold data in a structured format
• Allow the website to expand over time