Why participate in social media – to incease the number of visitors to your website
Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to you.
Facebook offers exceptional, low cost marketing opportunities for small business. Facebook now has over 300 million users.
Twitter has grown tremendously over the past year. For some small businesses, it offers an incredible marketing platform.
Blogging Although there’s more attention focused today on social networks than on company blogs, blogs continue to offer great value for small businesses.
LinkedIn is a business oriented social network for professionals, and it’s huge, with nearly 50 million users from over 200 countries.
It might seem counter-intuitive for you to spend your valuable time by participating in discussions on other people’s blogs, but the payoff can be very valuable. Remember that it takes time to build a reputation and establish your credibility, and you can’t always expect everyone to come to you. Sometimes, you have to go out and build your own credibility and reputation.
Comments and Conversations About Your Company
Whether or not you are a party to the conversations, people will talk about your company. How do you monitor and, when appropriate, join those discussions?
Multimedia (video, photos, audio) is a bit more complicated for many small businesses to execute, but can provide excellent social media marketing opportunities.
Leverage Combinations of Social Media Tools
One of the best ways for small businesses to leverage social media marketing is to use various social networks in combination with each other.